Did you Know?

Chatbots are all the business buzz – and for good reasons.

They give customers of any-size business critical answers to pressing questions quickly.

They can:

• Boost your average order value.
• Accelerate the buyers’ journey.
• Reduce your customer service costs.
• Pretty awesome, right?

What’s a Facebook Messenger Bot?

A chatbot is a computer program that interacts with users through a conversational interface.

Facebook Messenger chatbots are chatbots on Facebook’s messaging platform, Messenger. (You know, the chat app you probably have on your phone. And if not you, then 1.3 billion users around the world are having it.)

Facebook Messenger is probably the most popular platform for chatbots for two key reasons:

Boom, that’s the audience and the means.

Automated chat technologies let you engage with your customers 24/7, ensuring the information they seek is always at their fingertips.

Facebook Messenger has over a billion users (second in the world only to Facebook-owned WhatsApp).

What Can a Small Business Use Facebook Messenger Bots For?

Two big things to list here under why Facebook bots for my business:

1. Digital Marketing: Driving More Leads & Sales

When surveyed, 21 percent of consumers see chatbots as the easiest way to contact a business.

In fact, 15 percent of consumers have already engaged with some or the other company’s chatbot, and 95 percent believe bots will play a critical role in customer service moving forward.

To make it even better, 40 percent don’t even care that a person might not be behind the chat. As long as they get the help they need, they’re happy.

2. Customer Service: Helping Customers Solve Issues

One key and obvious use case for bots is providing quick answers to common questions. Think of it as an interactive FAQ website page.

Instead of having to scroll to find the answer or head to a website and do a search, the customer can instantly retrieve an answer, using a mobile-friendly conversation that’s familiar.

Facebook Messenger has a developer API that enables businesses to do automated messaging.

Ultimately, chatbots aren’t just convenient for small businesses; customers prefer them, too.

Are you ready to get started with bots?

Who Will Build Your Bots?

One of the most daunting parts about chatbots is figuring out who is going to build it.

After all, you need quality content in your bot if you want it to be effective, so getting the right mind behind the design is essential.

Designing and developing chatbots is really all about the messages and the offers.

You need engaging, useful, and concise content, ensuring people can get quick answers that are presented in a way that draws them into the conversation.

Really, chatbots are a marketing channel!

Ultimately, Facebook Messenger chatbots are powerful marketing and customer service tools.

By embracing chatbots, you are using a communication channel that customers prefer and enjoy.

Chatbots let you be where your customers are, on the chat app they know, love, and rely on every day, letting you grow your business with today’s trending tech.