SwaraAI
Festive & launch campaigns

AI Calling Services for Promotion your customers actually listen to

SwaraAI's AI calling services for promotion help Ludhiana shops, showrooms and brands announce festive offers, launches and sales to customers who have opted in, with a short, friendly voice call in Punjabi, Hindi or English, and the coupon delivered on WhatsApp the moment they say yes.

  • Thousands of personalised offer calls, scheduled around your sale dates
  • Segments by area, purchase history and language
  • DND-scrubbed lists and a one-key opt-out on every call
Opted-in listDND scrubbed
Coupon senton WhatsApp
What you can promote

Promotional calling campaigns for Ludhiana businesses

A promotional call works when it is short, timely and relevant. These are the campaigns Ludhiana retailers, manufacturers and service businesses run most often.

Festive offers

Punjab's festival calendar drives a large share of retail buying. Reach your regular customers before the rush: a week ahead with early-bird prices, then again on the last days of the offer, so your store is the first one they think of.

DiwaliLohriBaisakhiDussehraKarva ChauthWedding season

New store or branch launch

Invite customers living near your new outlet (say on Pakhowal Road or in Model Town) to an opening-week offer, with directions sent on WhatsApp.

Product launches

Announce a new winter knitwear range, cycle model or machine variant to past buyers and dealers, and capture who wants a catalogue or a callback.

Clearance and end-of-season sales

Move last season's hosiery or excess stock quickly by calling the segments most likely to buy, bargain hunters and wholesale buyers.

Event invites

Dealer meets, open days, trunk shows and workshops: the agent invites, records RSVPs and calls again the day before as a reminder.

Campaign scheduling

Plan a full week of promotional calling

Here is how a typical Diwali week can be laid out. Each wave is scheduled in advance, and SwaraAI dials exactly when your offer goes live, no one has to remember to start the calls.

Mon01
Teaser call to VIP buyers11:00 - 13:00
Tue02
Review responses, refine script
Wed03
Offer launch calls ยท all segments10:30 - 13:00, 17:00 - 20:00
WhatsApp coupons to "yes" replies
Thu04
Retry unanswered numbersDifferent time slot
Fri05
New arrivals alertPast buyers of the category
Sat06
Weekend store-visit reminderCustomers who asked to visit
Sun07
Last-day offer reminder11:00 - 14:00

Swipe sideways to see the full week.

Offer reach

What a promotional calling campaign is built to handle

Capacity and targets we plan campaigns around, so a festive rush never outgrows your calling.

Up to25,000calls in a single campaign
Up to38%offer-response target on warm, opted-in lists
Under1 hrto go live once script and list are approved

Results depend on list quality, the offer and timing. We agree realistic goals with you before launch and report actual numbers after every wave.

Audience segmentation & timing

The right offer, language and hour for each segment

One blast to everyone wastes calls. SwaraAI splits your opted-in list into segments, matches the language each group is comfortable with, and calls when they are most likely to pick up.

SegmentLanguageBest calling windowOffer angle
Regular retail customersPast buyers in the city PunjabiHindi Late morning, and early evening after office hours Festive discount, loyalty extra, early access
Dealers and shopkeepersAcross Punjab and nearby states HindiPunjabi Before the shop rush in the morning; avoid peak evening trade Bulk rates, scheme launches, clearance lots
Corporate and B2B buyersPurchase and admin teams EnglishHindi Weekday office hours Product launch, corporate gifting, event invite
Young and first-time customersRecent sign-ups, app or Instagram leads HindiEnglish Afternoon to early evening New arrivals, first-purchase coupon
Calls only within permitted daytime hours Unanswered numbers retried once, at a different time Language switches if the customer replies differently
Sample festive offer callabout 30 seconds
0:00

"Sat Sri Akal {Name} ji! This is an automated call from {Store}, Sarabha Nagar."

0:05

"As one of our regular customers, you get 20% off the new festive collection this Diwali, until {Date}."

0:13

"Press 1 or just say 'haan', and we'll send your coupon on WhatsApp right now."

0:19

"Want to visit or have a question? Press 2 and we'll connect you to the store."

0:24

"If you'd rather not receive offer calls, press 9 and we'll remove your number."

0:28

"Thank you, and Happy Diwali from all of us!"

Illustrative script. Delivered in Punjabi, Hindi or English; placeholders are filled per customer.

What the listener hears

A promotional call that sounds like a neighbourhood store, not a robocall

Customers hang up on long, generic recordings. SwaraAI scripts are written with you to be brief, personal and easy to act on.

  • Opens with the customer's name and your business name, so they know who is calling
  • States the offer and its end date in one sentence
  • Gives one clear action, a coupon, a store visit or a callback
  • Understands spoken replies, not only keypad presses, and answers simple questions like timings or location
  • Offers an opt-out before the call ends, every time

Voice call

The offer is heard, and interest is captured in real time.

WhatsApp

Coupon, catalogue or store location sent to everyone who said yes.

SMS

Backup for numbers without WhatsApp, using your registered templates.

Push notification

If you run an app, call outcomes can trigger a follow-up push via your existing tool.

Compliance

Responsible promotional calling, built in from day one

Promotional calls only work long-term if customers trust them. Every SwaraAI campaign follows TRAI's commercial communication rules and your own customer promises.

  • Only opted-in customers. We call your own customers and contacts who have agreed to hear from you, never bought or scraped lists.
  • DND scrubbing. Lists are checked against the national Do-Not-Disturb registry before every campaign, not just the first.
  • Easy opt-out on the call. One key press or a spoken "no more calls" removes the number, and it stays on your suppression list.
  • Clear identification. Each call says it is automated and names your business; recording is disclosed where calls are recorded.
  • Your data stays yours. Customer lists are used only for your campaigns.

Pre-launch campaign checklist

Consent verifiedSource of every number recorded
DND / NCPR scrubRun on the final list
Opt-out key activePress 9 or say "stop"
Calling window setPermitted daytime hours only
Script approved by youOffer terms and end date checked
All checks passed, campaign ready to launch
Get started

Ready to launch your next promotion?

Share your offer and dates, we'll suggest segments, a script and a calling schedule. Call +91 98674 33544 or email info@troikaplus.in.

Call Now WhatsApp